The Prime Minister of India, Shri Narendra Modi on the occasion of the Indian Independence Day made a clarion call for Swachh Bharat, a mass movement to create awareness of cleanliness and hygiene. He said that a clean India is the best tribute that we could pay Mahatma Gandhi when we celebrate his 150th birth anniversary in 2019. To strengthen the ‘Swachh Bharat’ initiative announced by Prime Minister, the Young Indians has launched ‘Mission –Santizing and Sensitizing India’, an initiative to work with institutions and companies on area of social responsibility, with an objective to create awareness and encourage students and industry participate through its network of 37 chapters in 25 states.
The father of the Nation, Mahatma Gandhi had said that, “Sanitation is more important than Independence” during his time before the independence of India. He was well aware of the bad and unclean situation of the India. He had emphasised the people on cleanliness and sanitation as well as its implementation in the daily lives. However, it was not so effective and failed because of the incomplete participation of people. After many years of independence of India, a most effective campaign of cleanliness was launched to call people for their active participation and complete the mission of cleanliness.
Therefore, adequate and appropriate sanitation facilities are a pre-requisite for the socio-economic development of the country. Today’s school children will be tomorrow’s leaders, employers and resources and it is imperative to provide basic amenities to them in order to have a healthy, productive workforce.
This year, Yi would take 3 projects under this mission:
Horn Not Okay Please: The main aim of this campaign is to create awareness about unwanted honking and reduce noise pollution. This campaign was conceived by Yi (Kochi chapter) who, during the last 2 years have held a number of awareness sessions in schools and colleges, awareness campaigns in association with the Motor vehicles department and residents’ associations, silent marches in the city and a poster designing competition for school and college students.
Mission Clean City: The idea came from the ‘Mission Clean Guwahati’ project conducted by the Yi (Guwahati Chapter). Mission Clean Guwahati is a contest amongst the NGOs entrusted by the Guwahati Municipal Corporation to carry out cleanliness work in different wards of the city. A competent jury would judge the NGOs basis prescribed guidelines on parameters like garbage collection, disposal system/segregation, cleanliness, innovation carried out, public complaint mitigation etc and award the top three NGOs at a function, that is usually attended by the Chief Minister of the state.
Awareness Campaigns on Hygiene: Yi intends to leverage its membership across India to make ‘Swachh Bharat’ a reality. Yi would use the network of its existing members, students and all the stakeholders by organising sessions at various places in the city with an objective of creating awareness on hygiene and related aspects. Given the reach that Yi has, and the fact that this directly falls under the ‘nation building’ pillar of the organisation, Yi is confident that these awareness sessions will not only sensitize people, but will also bring out a movement of conscious people who want a better India for themselves and for those around.