Young Indians conceived Project Masoom to keep children safe, which was nationally launched by Kailash Satyarthi, recipient of the Nobel Peace Prize and founder of Bachpan Bachao Andolan, at the Yi annual summit “Take Pride” on March 12, 2015. Masoom is one of the key projects of Yi, where we work on various initiatives towards creating awareness on child safety and protection and eliminating child sexual abuse and harassment with awareness sessions, campaigns, events and social media across the country. Project Masoom works in partnership with the Childline India Foundation, UNICEF India, Arpan, the We Protect Global Alliance, and many other noted organisations to spread awareness about child safety.